As a result of the new licensing regime introduced in England and Wales in November 2005, the nature of the town/city centre night-time economy and its future development has become a particularly pressing policy issue for local authorities. Among local authorities and local Crime and Disorder Reduction Partnerships, continental-style ‘diversity’ – in the sense of a broader mix of participants and forms of entertainment – has emerged as an ideal to be strived for. This article examines the problems faced by those attempting to create diversity and with it the ‘continentalisation’ of the night-time economy in this country.