South Korea is a leading country in the use of computers and broadband. The paper will show how young Koreans, who have been brought up within a hierarchical, family focused society, now find that they are able to create and have power within ‘their own world’ using information technology. Parents, government and IT companies have encouraged the use of IT by young people but there is now concern about ‘internet addiction’. The paper considers the changing power relationships and discusses the policy and practice changes required to ensure a more balanced use of the internet.