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Exmoor Village Revisited: Mass-Observation's ‘Anthropology of Ourselves’, the ‘Feel Good Factor’ in Wartime Colour Photography and the Photograph as Art or Social Document
Published online by Cambridge University Press: 31 October 2008
Extract
In 1988, HTV made a series of programmes about a Somerset village called Luccombe. Their starting point was the Mass-Observation survey carried out over forty years before and described in Exmoor Village. No mention was made of the larger project - the ‘wholesome’ British export, for which the survey and perhaps even more importantly, the photographs, were commissioned. The difficulties of producing and reproducing fine-quality colour photographs at that time, however, suggest that the social investigators and the photographer were pursuing widely differing goals. The different approaches of social documentary photography and pictorial photography may not be obvious in a beautiful print, embedded in an anthropological text, but the use of photographs, which were essentially reconstructions of idealised village life disguised as documents, indicates how much importance the Ministry of Information attached to exporting the image of the wholesome, ‘traditional', English rural community.
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- Copyright © Edinburgh Mathematical Society 1998
References
Notes
1. Turner, W.J., Exmoor Village (London, 1947).Google Scholar
2. Ibid., pp. 108–0.
3. Ibid., p. 12.
4. Ibid., pp. 17–8.
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6. Ibid., p. 12.
7. Ibid., p. 18.
8. Ibid., p. 42 quoting Clare Cryan, and p. 18. One must remember, however, that colour printing always involves subjective decisions about colour balance.
9. Ibid., p. 18.
10. See, for example, Davis, K.F., An American Century of Photography from Dry-Plate to Digital (Kansas City, Missouri, 1995), pp. 116–127.Google Scholar There are a number of histories dealing with the changing technology and various movements and fashions in photography see, for instance, Newhall, Beaumont, The History of Photography from 1839 to the Present Day (London, 1964)Google Scholar; Jeffrey, Ian, Photography, A Concise History (London, 1981)Google Scholar; Greenough, S., Snyder, J.. Travis, D., Westerbeck, C., On the Art of Fixing a Shadow (National Gallery of Art, the Art Institute of Chicago, 1989)Google Scholar, which accompanied a touring exhibition of the same name.
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15. Mass Observation Archive, Box 6, File A, Letter from researcher, 11.4.44; letter to researcher, 4.4.44. I was later to learn that Mr Berry worked for John Hinde's father, who was a Director of Clarks Shoes. Mr Berry was the Advertising Manager of Clarks (about whose factory in Somerset, Turner eulogises in ‘The Return from Luccombe’). Mr Berry was to do a footwear survey in the school, and his associate, Mr Underwood, from the pattern room, measured some of the children's feet. (Conversation between Mr Berry and J. Sarsby, 4.4.95) Exmoor Village is not strong on footwear data, although there is a shoe survey in the archive (I am grateful to Alun Howkins for mentioning it to me). This was obviously a piece of market research, and not part of the ‘anthropology of ourselves”.
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18. John Hinde in conversation with Jacqueline Sarsby, 10.12.94.
19. Another publisher, William Collins, published Britain in Pictures, which included among many other titles, English Farming by Sir E. John Russell, British Craftsmen by Thomas Hennell and British Photographers, by Cecil Beaton (1944), all also produced by Adprint. Beaton did not think much of colour photographers at the time, but the book contained a colour photograph by John Hinde of the ‘Hybrid Tea Rose, Ophelia’. The general editor of the series was W.J. Turner, the ‘author’ of Exmoor Village.
20. A similar undertaking, in many ways, was the Exhibition of Modern British Crafts, which Muriel Rose took to the United States for the British Council in 1942. The aesthetic possibilities of agricultural hand-tools had been revealed to the art world in Oliver Hill's display in the exhibition of British Industrial Art, at Dorland Hall, London, in 1933, and what are now termed ‘vernacular crafts’ were included in a number of national exhibitions, including one to New Zealand in 1947 and the Festival of Britain in 1951. (Alan Powers first brought the Oliver Hill display to my attention in his lecture on the architect at Cirencester in 1997. I owe to Tanya Harrod my knowledge of the British Council Exhibition of Rural Handicrafts from Great Britain which went to New Zealand. My thanks to her for many informative and enjoyable conversations about all these exhibitions.) In ‘The Country’, the Festival of Britain exhibition showed the mechanisation of farming and boasted the involvement of science: ‘the ideal hen of to-day is, throughout her entire life, just a single item in a great machine’, but contrasted this with a continuing rural way of life which included the cricket match, the W.I. and craftsmen wo made hedges, hurdles, thatch, harness and baskets (Ian, Cox, The South Bank Exhibition (H.M.S.O., 1951), pp. 18–19.)Google Scholar
21. John Hinde in conversation with J. Sarsby, 10.12.94.
22. Conversation as above.
23. Conversation as above.
24. John Collier and Malcolm Collier have alerted anthropologist-photographers to the importance of the arrangement and use of space: ‘The spatial configuration of otherwise ordinary objects, common in mass society, may often reflect or express the cultural patterns and values of distinct cultural groups or may provide insight into the well-being of the inhabitants’. (Visual Anthropology: Photography as a Research Method (Albuquerque, 1986)).Google Scholar
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27. This is suggested in a planning document, ‘General Remarks on Series “British Ways of Life”, vol. 1. A Wessex Village’, by F. Compton Mackenzie, 15 April 1944. Mass-Observation Archive, Town and District Survey Box 6 File A. This document dates from an early stage in the planning of the project when F. Compton Mackenzie was going to be the author of Exmoor Village and the book had another working title. Eventually, the real authors, as Alun Howkins has pointed out, were the researchers, whose reports Turner used almost without comment.
28. Lartigue, Jacques-Henri, Man Livre de Photographic (Paris, 1977)Google Scholar; The Photographs of Jacques-Henri Lartígue (New York, 1963), with essay by Starkowski, J.Google Scholar; Lartigue, J.-H.: Les Aiitochromes De J.-H. Lartigue 1912–27, trans. Coe, Brian (London, 1981).Google Scholar
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38. See Strathern, M., Kinship at the Core (Cambridge, 1981)Google Scholar, and Ahmed, Akbar S. and Mynors, J.B., ‘Fowlmere, Roundheads, Rambo and Rivalry in an English Village Today’, Anthropology Today, vol. 10; no. 5, Oct. 1994.CrossRefGoogle Scholar
39. Curry, N., Countryside, Recreation, Access and Land Use Planning (London, 1994).Google Scholar
40. Ibid.
41. Mass-Observation File Report 2487. Box 6 File A.
42. Shoard, M., The Theft of the Countryside (London, 1980).Google Scholar