Between 1800 and 1845 some 30 periodicals devoted to music were launched in Britain, nearly all of them attributing their appearance to a current ‘general’, ‘wide’, ‘perfect’ or ‘increasing’ cultivation of the subject. But the real flurry of activity seems to have been in publishing rather than music. The average lifespan of a single musical journal in this period was only about two years and four months; most lasted a year or less and died from financial distress. From this record, one might question not only the state of genuine musical cultivation in early nineteenth-century England but also the rationale of editors, printers, publishers and proprietors who continued to produce for a marginal, certainly elusive, musical audience.