Are international standards of democratic governance applied to sub-state actors as well as to states? By examining the international response to self-determination claims, this article demonstrates that the international community does indeed hold sub-state groups accountable to such standards. Claimant groups that have internalised human rights and democratic norms are more likely to receive international support in the form of empowerment (promoting some form of self-governance). Through a comparison of the Kosovars’ quest for self-determination with the Nagorno-Karabakh Armenians’ claim, the article suggests that ‘standards before status’ is neither unique to Kosovo nor a deviation from the pre-1999 international response to that claim.