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J.A. Howard and J.N. Sheth The Theory of Buyer Behavior. The Wiley Marketing Series. New York, London, John Wiley & Sons, Inc., 1969 XV p. 458 p., £ 4.40.

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J.A. Howard and J.N. Sheth The Theory of Buyer Behavior. The Wiley Marketing Series. New York, London, John Wiley & Sons, Inc., 1969 XV p. 458 p., £ 4.40.

Published online by Cambridge University Press:  17 August 2016

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Recherches Économiques de Louvain/ Louvain Economic Review , Volume 39 , Issue 3 , September 1973 , pp. 381
Copyright
Copyright © Université catholique de Louvain, Institut de recherches économiques et sociales 1973 

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