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H. H. Kassarjian & Th. S. Robertson Perspectives in Consumer Behavior. Glenview, Illinois, Scott, Foresman and Company, 1968, 568 p., £.2.15.0.
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H. H. Kassarjian & Th. S. Robertson Perspectives in Consumer Behavior. Glenview, Illinois, Scott, Foresman and Company, 1968, 568 p., £.2.15.0.
Published online by Cambridge University Press: 17 August 2016
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- Type
- Book Review
- Information
- Recherches Économiques de Louvain/ Louvain Economic Review , Volume 35 , Issue 5 , December 1969 , pp. 432
- Copyright
- Copyright © Université catholique de Louvain, Institut de recherches économiques et sociales 1969