It has become a scholarly commonplace to remark that the ancient Roman city had, at least after the time of Augustus, a wide, varied, and almost omni-present regime of writing in public. This regime included texts of many different types, commercial, political, dedicatory; written with charcoal, paint, stylus or chisel; on stone, wood, plaster and mortar; on private houses, public monuments, temples, shops, baths, fountains and tombs. In part, this is due to what has come to be known as the ‘epigraphic habit’, the characteristically Roman practice of recording acts and events on stone. From the late Republic onwards, both public and private individuals who had even marginal means to hire a stonecutter left behind inscriptions—honorific, commemorative, funerary—which document multiple aspects of social life, from birth to death. Many of these texts have direct ties to civic authority: decrees of the Senate or the Emperor; dedicatory texts on buildings by consuls, tribunes or other magistrates; milestones, boundary markers, altars, statue bases and the like, all of which record the names of the officials responsible for their placement. The production of such publicly-readable texts, however, was not simply the purview of the state: wealthy private individuals also could and did erect monumental inscriptions, which often recorded some act of public beneficence like the construction of a building or the presentation of gladiatorial games. Other writing was less formal: thus, in Pompeii, the famous caue canem (‘beware of the dog’) mosaic which marked the threshold of the House of the Tragic Poet; the bakery which featured a terracotta plaque with a phallus and the perhaps aspirational legend hic habitat felicitas (‘here dwells good fortune’); or the cookshop of Euxinus whose front sign announces phoenix felix et tu (‘the phoenix is lucky, and so may you be!’). As William Harris once noted, ‘Roman cities…were full of things to read’.