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Negative political campaigning
Evidence from the psychological literature: does it work?
Published online by Cambridge University Press: 02 January 2018
Extract
It seems to be increasingly taken for granted by politicians and commentators that it is more effective to attack one's opponent than to promote a positive vision in order to sway voters in an election campaign. This article examines the relevant evidence in the psychological literature to see if this belief is justified. This includes the evidence on information processing, emotion and the specific effects of negative campaigning.
- Type
- Psychiatry and the Media
- Information
- Creative Commons
- This is an Open Access article, distributed under the terms of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
- Copyright
- Copyright © 1997 The Royal College of Psychiatrists
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