Media are not politically neutral and political cartoons are no exception. Political viewpoints can be made clear through explicit argumentation, and through the more implicit use of visual elements. One prominent example that unites argumentation with the visual to produce political persuasion is America's first political cartoon, created by Benjamin Franklin in 1754, which frames the socio-political climate of the time with an image urging the British colonies to “Join, or Die” (Katz 2004, 44). The themes of political cartoons, despite technological progress, remain unaltered by way of their continual incorporation of “domestic politics, social themes and foreign affairs” (Kemnitz 1973, 83). While members of the academic community, such as Lester C. Olson (1987), support this connection between cartooning and persuasive rhetoric, there is much we don't know about how the persuasive arguments within political cartoons work.