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A Systematic Brainstorming Ideation Method for Novice Designers based on SECI Theory

Part of: Design Creativity

Published online by Cambridge University Press:  26 July 2019

Taegyun Kim ,
Alison McKay  and
Briony Thomas

Abstract

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Design ideation is a critical early step in any design process and especially challenging for novice designers. This paper introduces the “Systematic Brainstorming Ideation (SBI)” method that, as part of a wider design ideation process, improves the range and number of design concepts generated by novice designers. In this paper we give a brief introduction to the design ideation method to set a context for SBI and then introduce SBI in more detail. Evaluation experiments with 101 novice designers, based in UK and South Korea, are reported. Results indicate a 30% improvement in the number of design concepts generated.

Keywords

Conceptual designDesign methodsEarly design phasesCase study
Type
Article
Information
Proceedings of the Design Society: International Conference on Engineering Design , Volume 1 , Issue 1 , July 2019 , pp. 249 - 258
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2019

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