We present new emission line identifications and improve the lensing reconstruction of the mass distribution of galaxy cluster Abell 2744 using the Grism Lens-Amplified Survey from Space (GLASS) spectroscopy and the Hubble Frontier Fields (HFF) imaging. We performed blind and targeted searches for faint line emitters on all objects, including the arc sample, within the field of view (FoV) of GLASS prime pointings. We report 55 high quality spectroscopic redshifts, 5 of which are for arc images. We also present an extensive analysis based on the HFF photometry, measuring the colors and photometric redshifts of all objects within the FoV, and comparing the spectroscopic and photometric redshift estimates. In order to improve the lens model of Abell 2744, we develop a rigorous algorithm to screen arc images, based on their colors and morphology, and selecting the most reliable ones to use. As a result, 25 systems (corresponding to 72 images) pass the screening process and are used to reconstruct the gravitational potential of the cluster pixellated on an adaptive mesh. The resulting total mass distribution is compared with a stellar mass map obtained from the Spitzer Frontier Fields data in order to study the relative distribution of stars and dark matter in the cluster.