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THE VALUE OF THE NON-USER: DEVELOPING (NON-)USER PROFILES FOR THE DEVELOPMENT OF A ROBOT VACUUM WITH THE USE OF THE (NON-)PERSONA
Published online by Cambridge University Press: 27 July 2021
Abstract
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This contribution explores non-user integration in a product development context of the development of a vacuum robot in order to analyse users as well as non-users of a product. While user profiles like the persona have been part of product development and product design for years, the non-user has not been widely explored.
Within this contribution the known concept of the persona is extended and further developed to the non-persona, a profile that describes non-users and why they do not use a certain product, in this case the vacuum robot. Including the non-user in product development offers the chance of addressing yet unidentified product requirements and therefore opening the product up to a bigger audience. This template works for both users and non-users and can be used to include both sides in a development project.
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This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.- Copyright
- The Author(s), 2021. Published by Cambridge University Press
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