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POTENTIALS AND GOALS OF MODELS IN STRATEGIC PRODUCT PLANNING AND INNOVATION MANAGEMENT

Published online by Cambridge University Press:  19 June 2023

Iris Gräßler ,
Anna-Sophie Koch  and
Alena Marie Tušek
Iris Gräßler
Affiliation:
Paderborn University, Heinz Nixdorf Institute
Anna-Sophie Koch*
Affiliation:
Paderborn University, Heinz Nixdorf Institute
Alena Marie Tušek
Affiliation:
Paderborn University, Heinz Nixdorf Institute
*
Koch, Anna-Sophie, Paderborn University, Heinz Nixdorf Institute, Germany, [email protected]

Abstract

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New trends and technologies in product creation increase complexity, but at the same time create new potentials such as efficiency rise in task processing by Artificial Intelligence. Established models in the early phase of product creation such as the W-model or the Aachener Innovation Management model, do not fully exploit these new potentials in the field of strategic product planning and innovation management (SPPIM). For this reason, existing models are analysed in SPPIM in order to derive a requirements profile consisting of potentials and goals for a new model. A new model in SPPIM lays the foundation to support companies in enabling a more efficient task fulfilment by taking advantage of new technologies and trends. To guide the development of advanced SPPIM models, the derived potentials and goals are applied to the guideline VDI 2220:1980.

Keywords

InnovationEarly design phasesProduct-Service Systems (PSS)New product development
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 2915 - 2924
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Copyright
The Author(s), 2023. Published by Cambridge University Press

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