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Modelling an ecosystem of business models in a circular value chain: the circular business ecosystem model canvas

Published online by Cambridge University Press:  16 May 2024

Avyay Jamadagni ,
Marco Aurisicchio  and
Lars Nybom
Avyay Jamadagni
Affiliation:
Imperial College London, United Kingdom
Marco Aurisicchio*
Affiliation:
Imperial College London, United Kingdom
Lars Nybom
Affiliation:
Ragn-Sells Group, Sweden
*
[email protected]

Abstract

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To advance the circular economy, there is a need to take an ecosystem view of business models for circularity in which different actors interact dynamically to create economic, environmental and social value. This research introduces the Circular Business Ecosystem Model Canvas, a novel method to prototype a circular ecosystem of business models. The case of ferric chloride, an inorganic coagulant for wastewater treatment, is used to demonstrate the new canvas and show how it supports the development of a more holistic perspective on sustainability-oriented business model innovation.

Keywords

sustainabilitycircular economybusiness modelsinnovation
Type
Design for Sustainability
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 1309 - 1318
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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