Hostname: page-component-586b7cd67f-l7hp2 Total loading time: 0 Render date: 2024-11-22T13:48:25.488Z Has data issue: false hasContentIssue false
  • English
  • Français

GREEN PRODUCT PERSONALITY: DEVELOPING A PRODUCT CONCEPT MADE OF RECYCLED OCEAN PLASTIC BASED ON THE COLLECTION OF CONTEXT-RELATED PERSONALITY TRAITS

Published online by Cambridge University Press:  19 June 2023

Katharina Kohllöffel ,
Martin Luccarelli  and
Claus-Christian Carbon
Katharina Kohllöffel
Affiliation:
Reutlingen University;
Martin Luccarelli*
Affiliation:
Reutlingen University;
Claus-Christian Carbon
Affiliation:
University of Bamberg
*
Luccarelli, Martin, Reutlingen University, Germany, [email protected]

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

The replacement of conventional material with recyclates affects product personality, particularly regarding sustainability aspects influencing consumer behaviour. A definition of personality for products made of recyclates is missing in literature. As these products require appropriate aesthetics based on material origin to communicate the advantage concerning sustainability, there is a need for research in this regard. This paper aims to develop an adequate personality of a reusable water bottle made of ocean plastic by collecting personality traits that evoke associations related to the material's origin and sustainability. We conducted two quantitative field studies. Study 1 collected associated visual perceived attributes and context-related personality traits in order to develop and visualize a preliminary design. Study 2 evaluated the design regarding associated personality traits. The overall outcome was a product personality scale consisting of 23 items plus a concrete design recommendation for a water bottle made of recycled ocean plastic. The assessment of degree of sustainability was strongly influenced by participants’ associations with personal use, familiarity with usage and the factor of stability and resilience.

Keywords

SustainabilityEcodesignIndustrial designRecycled materials identityPsychology of Design
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 2065 - 2074
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

References

Ashby, M. and Johnson, K. (2002), “Materials and Design: The Art of Science of Material Selection in Product Design”, Butterworth-Heinemann, Oxford.Google Scholar
Carbon, C.C. (2019), “Psychology of Design”, Design Science, Vol. 5 No. 26, pp. 1–18. https://doi.org/10.1017/dsj.2019.25.CrossRefGoogle Scholar
Du Bois, E., Veelaert, L., Tormans, E. and Moons, I. (2021), “How Should Plastic Recyclates Look Like to be Perceived as Sustainable: A First Exploration”, Proceedings of the International Conference on Engineering Design (ICED21), Gothenburg, Sweden, 16-20 August 2021, Cambridge University Press, pp. 1765–1774. https://doi.org/10.1017/pds.2021.438.CrossRefGoogle Scholar
Giaccardi, E. and Karana, E. (2015), “Foundations of Materials Experience: An Approach for HCI”, Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, Seoul, Republic of Korea, 18-23 April 2015, Association for Computing Machinery (ACM), pp. 2447–2456. http://dx.doi.org/10.1145/2702123.2702337.CrossRefGoogle Scholar
Goldberg, L.R. (1993), “The Structure of Phenotypic Personality Traits”, American Psychologist, Vol. 48 No.1, pp. 26–34. https://doi.org/10.1037/0003-066X.48.1.26.CrossRefGoogle ScholarPubMed
Govers, P.C.M. (2004), Product Personality, PhD Thesis, Delft University of Technology.Google Scholar
Govers, P.C.M. and Mugge, R. (2004), “‘I Love My Jeep, Because It's Tough Like Me’: The Effect of Product-Personality Congruence on Product Attachment”, Proceedings of the Fourth International Conference on Design and Emotion, Ankara, Turkey, 12-14 July 2004, METU, Ankara, pp. 1–14.Google Scholar
Govers, P.C.M. and Schoormans, J.P.L. (2005), “Product Personality and Its Influence on Consumer Preference”, Journal of Consumer Marketing, Vol. 22 No. 4, pp. 189–197. https://doi.org/10.1108/07363760510605308.CrossRefGoogle Scholar
Janlert, L.E. and Stolterman, E. (1997), “The Character of Things”, Design Studies, Vol. 18 No. 3, pp. 297–314. https://doi.org/10.1016/S0142-694X(97)00004-5.CrossRefGoogle Scholar
Kamleitner, B., Thürridl, C. and Martin, B.A.S. (2019), “A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products”, Journal of Marketing, Vol. 83 No. 6, pp. 76–92. https://doi.org/10.1177/0022242919872156.CrossRefGoogle Scholar
Karana, E. (2012), “Characterization of ‘Natural’ and ‘High-Quality’ Materials to Improve Perception of Bio-Plastics”, Journal of Cleaner Production, Vol. 37, pp. 316–325. http://dx.doi.org/10.1016/j.jclepro.2012.07.034.CrossRefGoogle Scholar
Landau, M., Koerber, M., and Loehmann, S. (2013), “Towards a Multisensory Representation of Electromobility Characteristics”, Proceedings of the Workshop on “Electric Vehicle Information Systems” at AutomotiveUI 2013, Eindhoven, The Netherlands, 27-30 October 2013.Google Scholar
MacDonald, E.F. and She, J. (2015), “Seven Cognitive Concepts for Successful Eco-Design”, Journal of Cleaner Production, Vol. 92, pp. 23–36. https://doi.org/10.1016/j.jclepro.2014.12.096.CrossRefGoogle Scholar
Magnier, L., Mugge, R. and Schoormans, J.P.L. (2019), “Turning Ocean Garbage into Products - Consumer's Evaluations of Products made of Recycled Ocean Plastic”, Journal of Cleaner Production, Vol. 215, pp. 84–98. https://doi.org/10.1016/j.jclepro.2018.12.246.CrossRefGoogle Scholar
Mugge, R. (2011), “The Effect of a Business-like Personality on the Perceived Performance Quality of Products”, International Journal of Design, Vol. 5 No. 3, pp. 67–76.Google Scholar
Mugge, R., Govers, P.C.M. and Schoormans, J.P.L. (2008), “The development and testing of a product personality scale”, Design Studies, Vol. 30 (2009) No. 3, pp. 287–302. https://doi.org/10.1016/j.destud.2008.10.002.CrossRefGoogle Scholar
Mugge, R., Schoormans, J.P.L. and Schifferstein, H.N.J. (2005), “Design Strategies to Postpone Consumers’ Product Replacement: The Value of a Strong Person-Product Relationship”, The Design Journal, Vol. 8 No. 2, pp. 38–48. https://doi.org/10.2752/146069205789331637.CrossRefGoogle Scholar
Norman, D.A. (2004), Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books, New York.Google Scholar
Orth, D., Thurgood, C. and van den Hoven, E. (2018), “Designing Objects with Meaningful Associations”, International Journal of Design, Vol. 12 No. 2, pp. 91–104.Google Scholar
Ortlieb, S.A., Kügel, W.A. and Carbon, C.C. (2020), “Fechner (1866): The Aesthetic Association Principle - A Commented Translation”, i-Perception, Vol. 11 No. 3, pp. 1–20. https://doi.org/10.1177/2041669520920309.CrossRefGoogle ScholarPubMed
Polyportis, A., Magnier, L. and Mugge, R. (2022), “Guidelines to Foster Consumer Acceptance of Products Made from Recycled Plastics”, Circular Economy and Sustainability. https://doi.org/10.1007/s43615-022-00202-9.Google Scholar
Rognoli, V., Salvia, G. and Levi, M. (2011), “The Aesthetic of Interaction with Materials for Design: The Bioplastic's Identity”, Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces (DPPI'11), Milan, Italy, 22-25 June 2011, ACM, pp. 1–8. https://doi.org/10.1145/2347504.2347540.CrossRefGoogle Scholar
Schifferstein, H.N.J. and Zwartkruis-Pelgrim, E.P.H. (2008), “Consumer-Product Attachment: Measurement and Design Implications”, International Journal of Design, Vol. 2 No. 3, pp. 1–13.Google Scholar
Veelaert, L., Du Bois, E., Herweyers, L. and Moons, I. (2020a), “Consumer's Perception of Plastics in Everyday Products in Relation to Their Personality”, In: Kishita, Y., Matsumoto, M., Inoue, M. and Fukushige, S., EcoDesign and Sustainability II, Sustainable Production, Life Cycle Engineering and Management, Springer Singapore, pp. 61–77. https://doi.org/10.1007/978-981-15-6775-9_5.Google Scholar
Veelaert, L., Du Bois, E., Moons, I., De Pelsmacker, P., Hubo, S. and Ragaert, K. (2020b), “The Identity of Recycled Plastics: A Vocabulary of Perception”, Sustainability, Vol. 12 No. 5, pp. 1–27. https://doi.org/10.3390/su12051953.CrossRefGoogle Scholar