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EXPLORING THE IMPACT OF GENERATIVE STIMULI ON THE CREATIVITY OF DESIGNERS IN COMBINATIONAL DESIGN

Published online by Cambridge University Press:  19 June 2023

Da Wang  and
Ji Han
Da Wang*
Affiliation:
University of Liverpool
Ji Han
Affiliation:
University of Liverpool
*
Wang, Da, University of Liverpool, United Kingdom, [email protected]

Abstract

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The ideation process has a significant impact on the initial concept generation and final product creativity of the design. Visual stimuli play an important role in the process of innovative product design. With the increase in computing capability, generative design methods are widely implemented. In this paper, features of design targets and combinational objects in 2 combinational design tasks are fused using adversarial neural generative networks to form the generated stimuli. It is also used with combinational object pictures to investigate the impact on creativity in design ideation. The study invited designers to use and subjectively self-evaluate the two stimuli in a design task. Through analysis of participant data (n=20), the results showed that the generative stimuli had an advantage over the combinational image stimuli in terms of the smoothness of creativity in the design ideation of outcomes. And there is a positive correlation between designers' years of design education and their tendency to prefer generative stimuli. Based on the results obtained, ideas are provided for the study of the influence of visual and generative stimuli on the designer's ideation process.

Keywords

CreativityDesign ideationComputational design methodsArtificial intelligenceStimuli
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 1805 - 1814
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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