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Exploring designers’ cognitive abilities in the concept product design phase through traditional and digitally-mediated design environments
Published online by Cambridge University Press: 16 May 2024
Abstract
This study explores design strategies that designers adapt in different design environments and assesses cognitive load associated with acquiring, comprehending, and implementing strategies in concept product design phase. The findings from qualitative and quantitative analyses show that the traditional design environment exhibits a greater intrinsic load, thereby fostering a greater diversity of ideas, design strategies, and solutions. The digitally-mediated design environment demonstrates extraneous load, resulting in a tendency towards similarity in ideas, design strategies, and solutions.
- Type
- Human Behaviour and Design Creativity
- Information
- Creative Commons
- This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
- Copyright
- The Author(s), 2024.