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CIRCULAR VALUE PROPOSITION FOR THE COFFEE CAPSULE CHAIN FROM A SUSTAINABLE PSS SOLUTION DESIGN METHOD

Published online by Cambridge University Press:  19 June 2023

Maria Auxiliadora Cannarozzo Tinoco ,
Nicole Cecchele Lago ,
Márcia Elisa Echeveste ,
Ítalo Rodeghiero Neto  and
Carla Schwengber ten Caten
Maria Auxiliadora Cannarozzo Tinoco*
Affiliation:
Universidade Federal do Rio Grande do Sul
Nicole Cecchele Lago
Affiliation:
Universidade Federal do Rio Grande do Sul
Márcia Elisa Echeveste
Affiliation:
Universidade Federal do Rio Grande do Sul
Ítalo Rodeghiero Neto
Affiliation:
Universidade Federal do Rio Grande do Sul
Carla Schwengber ten Caten
Affiliation:
Universidade Federal do Rio Grande do Sul
*
Cannarozzo Tinoco, Maria Auxiliadora, Universidade Federal do Rio Grande do Sul, Brazil, [email protected]

Abstract

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Product-service systems (PSS) are one of the business models that can promote circular economy and sustainability; however, to design this kind of solution, holistic approaches must be used, integrating different areas of knowledge. Thus, this study proposes a conceptual solution based on the PSS business model to the problem of reverse logistics of coffee capsules, through the application of the Requirements Engineering method for Sustainable PSS design, with a focus on the initial phase. With an emphasis on the business model and value proposition, a conceptual solution was developed to promote the circularity of the capsule chain based on the analysis of the main stakeholders' needs. The value proposition of the PSS solution for the issue of coffee capsules was described as the “cocreation of sustainable value to stakeholders to foster the circularity of the chain”, considering consumer involvement through education and rewards in product disposal processes. The results reinforce the need to integrate critical stakeholders to add the desired value in creating a sustainable PSS solution and the need to pivot the business model during the solution development process.

Keywords

Product-Service Systems (PSS)Conceptual designCircular economyDesign methods
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 907 - 916
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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