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ANALYSIS OF THE APPLICATION OF SYNAESTHESIA CONCEPT IN MODERN PRODUCT DESIGN

Published online by Cambridge University Press:  19 June 2023

Yang RuiKun ,
Shahriman Zainal Abidin  and
Verly Veto Vermol
Yang RuiKun*
Affiliation:
UNIVERSITI TEKNOLOGI MARA (UiTM); School of Arts, Lanzhou Technology and Business College
Shahriman Zainal Abidin
Affiliation:
UNIVERSITI TEKNOLOGI MARA (UiTM);
Verly Veto Vermol
Affiliation:
UNIVERSITI TEKNOLOGI MARA (UiTM);
*
RuiKun, Yang, UNIVERSITI TEKNOLOGI MARA (UiTM), China, People's Republic of [email protected]

Abstract

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Objective To analyze and discuss the application of synaesthesia theory in modern product design and emphasize the important position and necessity of synaesthesia in modern product design. Methods Based on the concept of synesthesia, the value, significance and design principles of synesthesia in modern product design were further analyzed and summarized through the study of concrete examples of shape, color, material and using methods. Conclusion When the concept of synesthesia is applied to product design, it can enhance the expressive force of products, realize users' synesthetic perception, mobilize users' senses to give psychological suggestions, meet users' various psychological needs, and bring users a richer physical and mental experience.

Keywords

CommunicationEmotional designMultisensory product experience
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 565 - 572
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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