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VALUE PROPOSITION OF PRODUCT-SERVICE SYSTEMS: AN EXPERIMENTAL STUDY TO COMPARE TWO DIFFERENT DESIGN APPROACHES

Part of: Design Support Tools

Published online by Cambridge University Press:  11 June 2020

S. C. Fernandes ,
D. C. A. Pigosso ,
T. C. McAloone  and
H. Rozenfeld
S. C. Fernandes*
Affiliation:
University of São Paulo, Brazil DTU-Technical University of Denmark, Denmark
D. C. A. Pigosso
Affiliation:
DTU-Technical University of Denmark, Denmark
T. C. McAloone
Affiliation:
DTU-Technical University of Denmark, Denmark
H. Rozenfeld
Affiliation:
University of São Paulo, Brazil
*
*[email protected]

Abstract

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The development of product-service systems (PSS) requires the design of value propositions, which involves challenging activities. In the context of business model innovation, gamification is presented as a practical mechanism to support the design process. This study aims to create a prototype of a gamified approach to design PSS value propositions and to compare its application to a traditional design approach. Based on a design experiment, the advantages and problems for both approaches were evaluated, providing insights for further development of the new version of the gamified approach.

Keywords

product-service systems (PSS)business modelsearly design phasedesign tools
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 121 - 130
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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