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NEUROPHYSIOLOGICAL EVIDENCE IN IDEA GENERATION: DIFFERENCES BETWEEN DESIGNERS AND ENGINEERS

Part of: Human Behaviour and Design

Published online by Cambridge University Press:  11 June 2020

S. Colombo ,
A. Mazza ,
F. Montagna ,
R. Ricci ,
O. Dal Monte  and
M. Cantamessa
S. Colombo*
Affiliation:
Politecnico di Torino, Italy
A. Mazza
Affiliation:
Università di Torino, Italy
F. Montagna
Affiliation:
Politecnico di Torino, Italy
R. Ricci
Affiliation:
Università di Torino, Italy
O. Dal Monte
Affiliation:
Università di Torino, Italy
M. Cantamessa
Affiliation:
Politecnico di Torino, Italy
*
*[email protected]

Abstract

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The paper describes the rigorous implementation of a validated methodological experimental protocol to divergent and convergent thinking tasks occurring in Design by neurophysiological means (EEG and eye-tracking). EEG evidence confirms the findings coherently to the literature. Interesting is the confirmation of such results through eye-tracking ones, and further evidence emerged. In particular, neurophysiological results in idea generation differ between designers and engineers. This study was supported by a multidisciplinary team, both for the neuropsychological and data analysis aspects.

Keywords

idea generationelectroencephalographyeye-trackingdesign creativitydesign process
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 1415 - 1424
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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