Hostname: page-component-cd9895bd7-gvvz8 Total loading time: 0 Render date: 2024-12-23T11:24:19.707Z Has data issue: false hasContentIssue false
  • English
  • Français

MODELLING THE GENERATIVE POWER OF SERVICE DESIGN PRACTICE THROUGH THE REFINED LANGUAGE OF THE “C-K THEORY”

Part of: Design Theory and Research Methods

Published online by Cambridge University Press:  11 June 2020

N. Dragicevic ,
W. B. Lee ,
E. Tsui  and
E. Chew
N. Dragicevic*
Affiliation:
The Hong Kong Polytechnic University, Hong Kong
W. B. Lee
Affiliation:
The Hong Kong Polytechnic University, Hong Kong
E. Tsui
Affiliation:
The Hong Kong Polytechnic University, Hong Kong
E. Chew
Affiliation:
University of Technology Sydney, Australia
*
*[email protected]

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

“C-K theory”, a theory of reasoning in design, offers a formal modelling language with the power to describe the unfolding of creativity and the generation of new innovative objects as integral parts of design practice. However, the theory has limited ability to analyze and describe the particulars of design practice when the target area is service. To address this question, the purpose of this paper is to refine the “C-K theory” by embedding service relevant constructs and exploring strategies for enhancing the creative engagement resulting in the innovative service concepts.

Keywords

C-K design theoryservice-oriented designdesign practiceframing
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 11 - 20
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

References

Breidbach, C.F. and Maglio, P.P. (2016), “Technology-enabled value co-creation: An empirical analysis of actors, resources, and practices”, Industrial Marketing Management, Vol. 56, pp. 73–85. https://doi.org/10.1016/j.indmarman.2016.03.011CrossRefGoogle Scholar
Brun, J., Le Masson, P. and Weil, B. (2018), “Getting inspiration or creating inspiration? The role of knowledge structures in idea generation”, DS 92: Proceedings of the DESIGN 2018 15th International Design Conference, Dubrovnik, pp. 1793–1804. https://doi.org/10.21278/idc.2018.0196CrossRefGoogle Scholar
Dorst, K. (2011), “The core of ‘design thinking’ and its application”, Design studies, Vol. 32 No. 6, pp. 521–532. https://doi.org/10.1016/j.destud.2011.07.006CrossRefGoogle Scholar
Dorst, K. (2015), Frame innovation: Create new thinking by design, The MIT Press, Cambridge, MA.CrossRefGoogle Scholar
Edvardsson, B. and TronVoll, B. (2013), “A new conceptualization of service innovation grounded in S-D logic and service systems”, International Journal of Quality and Service Sciences, Vol. 5 No. 1, pp. 19–31. https://doi.org/10.1108/17566691311316220CrossRefGoogle Scholar
Edvardsson, B., TronVoll, B. and Gruber, T. (2011), “Expanding understanding of service exchange and value co-creation: a social construction approach”, Journal of the Academy of Marketing Science, Vol. 39 No. 2, pp. 327–339. https://doi.org/10.1007/s11747-010-0200-yCrossRefGoogle Scholar
Giddens, A. (1984), The constitution of society: Outline of the theory of structuration, University of California Press, California.Google Scholar
Hatchuel, A. (2001), “Towards Design Theory and expandable rationality: The unfinished program of Herbert Simon”, Journal of management and governance, Vol. 5 No. 3-4, pp. 260–273. https://doi.org/10.1023/A:1014044305704CrossRefGoogle Scholar
Hatchuel, A. and Weil, B. (2003), “A new approach of innovative Design: an introduction to CK theory”, DS 31: Proceedings of ICED 03, the 14th International Conference on Engineering Design, Stockholm, pp. 109–110.Google Scholar
Hatchuel, A. and Weil, B. (2009), “CK Design Theory: An Advanced Formulation”, Research in Engineering Design, Vol. 19 No. 4, pp. 181–192. https://doi.org/10.1007/s00163-008-0043-4CrossRefGoogle Scholar
Holttinen, H. (2010), “Social Practices as Units of Value Creation: Theoretical Underpinnings and Implications”, International Journal of Quality and Service Sciences, Vol. 2 No. 1, pp. 95–112. https://doi.org/10.1108/17566691011026621CrossRefGoogle Scholar
Kazakçı, A.O. (2013), “On the imaginative constructivist nature of design: a theoretical approach”, Research in Engineering Design, pp. 127–145. https://doi.org/10.1007/s00163-012-0150-0CrossRefGoogle Scholar
Kimbell, L. (2011), “Designing for Service as One Way of Designing Services”, International Journal of Design, Vol. 5 No. 2, pp. 41–52, Available: http://www.ijdesign.org/index.php/IJDesign/article/view/938/345Google Scholar
Kozlowski, S.W. et al. (2013), “Advancing multilevel research design: Capturing the dynamics of emergence”, Organizational Research Methods, Vol. 16 No. 4, pp. 581–615. https://doi.org/10.1177/1094428113493119CrossRefGoogle Scholar
Le Masson, P., Hatchuel, A. and Weil, B. (2016), “Design theory at Bauhaus: teaching ‘splitting’ knowledge”, Research in Engineering Design, Vol. 27 No. 2, pp. 91–115. https://doi.org/10.1007/s00163-015-0206-zCrossRefGoogle Scholar
Sanders, E.B.N. and Stappers, P.J. (2008), “Co-creation and the new landscapes of design”, Co-design, pp. 5–18. https://doi.org/10.1080/15710880701875068Google Scholar
Vargo, S.L. and Lusch, R.F. (2004), “Evolving to a new dominant logic for marketing”, Journal of marketing, Vol. 68 No. 1, pp. 1–17. https://doi.org/10.1007/s11747-015-0456-3CrossRefGoogle Scholar
Vargo, S.L. and Lusch, R.F. (2008), “Service-dominant logic: continuing the evolution”, Journal of the Academy of Marketing Science Volume, pp. 1–10. https://doi.org/10.1007/s11747-007-0069-6Google Scholar
Vargo, S.L. and Lusch, R. (2016), “Institutions and axioms: an extension and update of service-dominant logic”, Journal of the Academy of Marketing Science, Vol. 44 No. 1, pp. 5–23. https://doi.org/10.1509/jmkg.68.1.1.24036CrossRefGoogle Scholar
Wetter-Edman, K. et al. (2014), “Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic”, Service Science, Vol. 6 No. 2, pp. 106–121. https://doi.org/10.1287/serv.2014.0068CrossRefGoogle Scholar
Wünderlich, N.V. et al. (2015), “Futurizing smart service: Implications for service researchers and managers”, Journal of Services Marketing, Vol. 29 No. 6, pp. 442–447. https://doi.org/10.1108/JSM-01-2015-0040CrossRefGoogle Scholar
Zimmermann, E.W. (1951), World Resources and Industries, Harper and Brothers, New York.Google Scholar