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HOW TO BEST FRAME A DESIGN BRIEF TO MAXIMIZE NOVELTY AND USEFULNESS IN IDEA GENERATION

Part of: Design Education

Published online by Cambridge University Press:  11 June 2020

G. Koronis ,
A. Silva ,
J. K. S. Kang  and
C. Yogiaman
G. Koronis*
Affiliation:
Singapore University of Technology and Design, Singapore
A. Silva
Affiliation:
Singapore University of Technology and Design, Singapore
J. K. S. Kang
Affiliation:
Singapore University of Technology and Design, Singapore
C. Yogiaman
Affiliation:
Singapore University of Technology and Design, Singapore
*
*[email protected]

Abstract

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This paper aims to identify factors that influence creativity, and strives towards understanding the effect of representations, namely abstract and concrete design outcomes. Three conditions are compared; a control group, an abstract group, and a group provided with various example solutions. The implications of this work can strongly impact the formulation of design briefs, where the goal is to stimulate the creativity of design brief outcomes and examine their relationship to product awareness.

Keywords

idea generationconceptual designempirical studies
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 1745 - 1754
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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