Hostname: page-component-586b7cd67f-dsjbd Total loading time: 0 Render date: 2024-11-22T06:51:47.072Z Has data issue: false hasContentIssue false
  • English
  • Français

FRAMEWORK OF AN AMBIDEXTROUS PROCESS OF IDEA MANAGEMENT SUPPORTING THE DOWNSTREAM PRODUCT DEVELOPMENT PROCESS

Part of: Design Organisation and Management

Published online by Cambridge University Press:  11 June 2020

T. Herrmann ,
D. Roth  and
H. Binz
T. Herrmann*
Affiliation:
University of Stuttgart, Germany
D. Roth
Affiliation:
University of Stuttgart, Germany
H. Binz
Affiliation:
University of Stuttgart, Germany
*
*[email protected]

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

One challenge within idea management of the front end of the design process is the handling of radical ideas, meaning ideas with a high degree of novelty. Companies are approaching radical and incremental ideas frequently with the same methods, although many reasoned claims exists for treating ideas differently according to the degree of novelty. The paper aims to address the fact that ambidexterity does not play any specific role in the front end. Therefore, a framework of an extended idea process model based on the idea of ambidexterity is shown and initial test results are presented.

Keywords

innovation managementidea generationprocess modellingambidexterityradical innovation
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 587 - 596
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

References

Ahuja, G. and Morris Lampert, C. (2001), “Entrepreneurship in the large corporation. A longitudinal study of how established firms create breakthrough inventions”, Strategic Management Journal, Vol. 22 No. 6, pp. 521–543. https://doi.org/10.1002/smj.176CrossRefGoogle Scholar
Blessing, L.T.M. and Chakrabarti, A. (2009), DRM, a Design Research Methodology, Springer, London.CrossRefGoogle Scholar
Boeddrich, H.-J. (2004), “Ideas in the Workplace: A New Approach Towards Organizing the Fuzzy Front End of the Innovation Process”, Creativity and Innovation Management, Vol. 13 No. 4, pp. 274–285.CrossRefGoogle Scholar
Brandenburg, F. (2002), Methodik zur Planung technologischer Produktinnovationen, Shaker, Aachen.Google Scholar
Breiing, A. and Knosala, R. (1997), Bewerten technischer Systeme: Theoretische und methodische Grundlagen bewertungstechnischer Entscheidungshilfen, Springer, Berlin.CrossRefGoogle Scholar
Brown, T. (2009), Change by design: How design thinking transforms organizations and inspires innovation, Harper Collins, New York.Google Scholar
Chesbrough, H. (2004), “Managing Open Innovation”, Research-Technology Management, Vol. 47 No. 1, pp. 23–26. https://doi.org/10.1080/08956308.2004.11671604CrossRefGoogle Scholar
Cooper, R.G. (1988), “The new product process: A decision guide for management”, Journal of Marketing Management, Vol. 3 No. 3, pp. 238–255. https://doi.org/10.1080/0267257X.1988.9964044CrossRefGoogle Scholar
Cooper, R.G. (2015), The Latest View: The Stage-Gate® System for New-Product Development, [online] Product Development Institute Inc. Available at: https://www.bobcooper.ca/images/files/articles/2/2-2-The-Latest-View-on-Stage-Gate.pdf (accessed 04.09.2019)Google Scholar
Cooper, R.G., Edgett, S.J. and Kleinschmidt, E.J. (2002), “Optimizing the Stage-Gate Process. What Best-Practice Companies are Doing”, Research-Technology Management, Vol. 45 No. 6, pp. 43–49. https://doi.org/10.1080/08956308.2002.11671518CrossRefGoogle Scholar
Eversheim, W. et al. (2003), “Die InnovationsRoadmap-Methodik”, In: Eversheim, W. (Ed.), Innovations-management für technische Produkte: Mit Fallbeispielen, Engineering online library, Springer, Berlin, Heidelberg, pp. 27–131.CrossRefGoogle Scholar
Florén, H. and Frishammar, J. (2012), “From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development”, California Management Review, Vol. 54 No. 4, pp. 20–43. https://doi.org/10.1525/cmr.2012.54.4.20CrossRefGoogle Scholar
Frishammar, J. et al. (2016), “The Front End of Radical Innovation. A Case Study of Idea and Concept Development at Prime Group”, Creativity and innovation management, Vol. 25 No. 2, pp. 179–198. https://doi.org/10.1111/caim.12175CrossRefGoogle Scholar
Garcia, R. and Calantone, R. (2002), “A critical look at technological innovation typology and innovativeness terminology. A literature review”, Journal of Product Innovation Management, Vol. 19 No. 2, pp. 110–132. https://doi.org/10.1111/1540-5885.1920110CrossRefGoogle Scholar
Gausemeier, J. et al. (2019), Innovationen für die Märkte von morgen, Hanser, München. https://doi.org/10.3139/9783446429727Google Scholar
Gerstbach, I. (2018), 77 Tools für Design Thinker. Whitebooks, 2. edition, GABAL Verlag, Offenbach.Google Scholar
Geschka, H. (2005), “Ideenmanagement – Grundlage für einen dauerhaften erfolgreichen Innovationsfluss”, Industrie Management, Vol. 21 No. 3, pp. 29–32.Google Scholar
Haller, C. (2003), Verhaltenstheoretischer Ansatz für ein Management von Innovationsprozessen [PhD Thesis], Fakultät Wirtschaft- und Sozialwissenschaften, University of Stuttgart, 2003.Google Scholar
Hauschildt, J. et al. (2016), Innovationsmanagement, Vahlen, München.CrossRefGoogle Scholar
Herrmann, T., Binz, H. and Roth, D. (2017a), “Forschungsbedarf und erste Lösungsansätze im Umgang mit radikalen Innovationen im Kontext heutiger Produktentwicklungsprozesse”, In: Binz, H., Bertsche, B., Bauer, W. and Roth, D. (Eds.), 4. Stuttgarter Symposium für Produktentwicklung (SSP), Stuttgart, pp. 1–10.Google Scholar
Herrmann, T., Binz, H. and Roth, D. (2017b), “Necessary extension of conventional idea processes by means of a method for the identification of radical product ideas”, in Proceedings of ICED 2017 / 21st International Conference on Engineering Design, Aug. 21-25, 2019, The Design Society, Vancouver, Canada, pp. 79–88.Google Scholar
Herrmann, T., Binz, H. and Roth, D. (2017c), “Tool for creating a defined task as preparation for a target-oriented idea generation process”, Proceedings of ICED 2017/21st International Conference on Engineering Design, Aug. 21-25, 2019, The Design Society, Vancouver, Canada, pp. 119–128.Google Scholar
Herrmann, T. et al. (2019a), “The Emoji Method: An Approach for Identifying and Formulating Problem Ideas”, in Proceedings of IRC / International Research Conference, Jan. 24-25, 2019, World Academy of Science, Engineering and Technology, Paris, pp. 1351–1366.Google Scholar
Herrmann, T., Roth, D. and Binz, H. (2018), “Approach for Identifying and Initially Assessing Radical Product Ideas”, in Proceedings ICE/IEEE ITMC 2018 / International Conference on Engineering, Technology and Innovation (ICE/ITMC) Stuttgart, June 17-2, 2018, IEEE, Piscataway, NJ, pp. 1–9.CrossRefGoogle Scholar
Herrmann, T., Roth, D. and Binz, H. (2019b), “Radikale Innovationen im Ideenmanagement. Eine empirische Erhebung zum Verständnis und zur Bedeutung von und zum Umgang mit radikalen Produktideen”, Ideen- und Innovationsmanagement, Vol. 45 No. 03, pp. 80–88.CrossRefGoogle Scholar
Koen, P. et al. (2001), “Providing clarity and a common language to the ‘Fuzzy Front End’”, Research Technology Management, Vol. 44 No. 2, pp. 46–55. https://doi.org/10.1080/08956308.2001.11671418Google Scholar
Kühn, A. (2003), Systematik des Ideenmanagements im Produktentstehungsprozess, Verlagsschriftenreihe Heinz-Nixdorf-Institut, Universität Paderborn, Bd. 130, HNI, Paderborn.Google Scholar
Lecossier, A. et al. (2019), “A New Approach Dedicated to the Continuous Assessment and Improvement of a Radical Innovation Capacity within a Mature Company”, in Proceedings ICE/IEEE ITMC 2018 / International Conference on Engineering, Technology and Innovation (ICE/ITMC) Stuttgart, June 17-2, 2018, IEEE, Piscataway, NJ, pp.1–6.CrossRefGoogle Scholar
Lynn, G.S. and Akgün, A.E. (1998), “Innovation Strategies under Uncertainty: A Contingency Approach for New Product Development”, Engineering Management Journal, Vol. 10 No. 3, pp. 11–18.CrossRefGoogle Scholar
Messerle, M., Binz, H. and Roth, D. (2012), “Existing problems of idea evaluations and possible areas of improvement”, in Proceedings of the DESIGN Conference / 12th International Design Conference, Dubrovnik, Croatia, May 21-24, 2012. The Design Society, pp. 1917–1928.Google Scholar
Miecznik, B. (2013), “Ideenmanagement”, in Abele, T. (Ed.), Suchfeldbestimmung und Ideenbewertung, Springer Gabler, Wiesbaden, pp. 143–168.CrossRefGoogle Scholar
O'Connor, G.C. and Rice, M.P. (2013), “A Comprehensive Model of Uncertainty Associated with Radical Innovation”, Journal of Product Innovation Management, Vol. 30, pp. 2–18. https://doi.org/10.1111/jpim.12060CrossRefGoogle Scholar
O'Reilly, C.A. and Tushman, M.L. (2013), “Organizational Ambidexterity: Past, Present, and Future”, Academy of Management Perspectives, Vol. 27 No. 4, pp. 324–338. https://doi.org/10.5465/amp.2013.0025CrossRefGoogle Scholar
Pahl, G. et al. (2007), Engineering Design: A Systematic Approach, Third Edition, Springer-Verlag London Limited, London.CrossRefGoogle Scholar
Sandström, C. and Björk, J. (2010), “Idea management systems for a changing innovation landscape”, International Journal of Product Development, Vol. 11 No. 3/4, pp. 310–324. https://doi.org/10.1504/IJPD.2010.033964CrossRefGoogle Scholar
Schachtner, K. (1999), “Kommunikations- und Informationsstrukturen für die Planung marktgerechter Produktinnovationen”, Information Management & Consulting, Vol. 14 No. 3, pp. 81–89.Google Scholar
Schlicksupp, H. (1992), Innovation, Kreativität und Ideenfindung, Vogel-Fachbuch, 4. edition, Vogel, Würzburg.Google Scholar
Stevanovic, M., Marjanovic, D. and Štorga, M. (2012), “Decision support system for idea selection”, Proceedings of the DESIGN Conference / 12th International Design Conference, Dubrovnik, Croatia May 21-24, The Design Society, 2012, pp. 1951–1960.Google Scholar
Thom, N. (1980), Grundlagen des betrieblichen Innovationsmanagements, 2. edition, Hanstein, Königstein/Ts.Google Scholar
Tushman, M.L. and O'Reilly, C.A. (1996), “Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change”, California Management Review, Vol. 38 No. 4, pp. 8–29. https://doi.org/10.2307/41165852CrossRefGoogle Scholar
VDI (1980), VDI Richtlinie 2220:1980: Produktplanung - Ablauf, Begriffe und Organisation, Verein Deutscher Ingenieure, Beuth, Berlin.Google Scholar
Verworn, B. and Herstatt, C. (2007), “Strukturierung und Gestaltung der frühen Phasen des Innovations prozesses”, In: Herstatt, C. and Verworn, B. (Eds.), Management der frühen Innovationsphasen, Gabler, Wiesbaden, pp. 111–134.CrossRefGoogle Scholar
Veryzer, R.W. (1998), “Discontinuous Innovation and the New Product Development Process”, Journal of Product Innovation Management, Vol. 15 No. 4, pp. 304–321. https://doi.org/10.1111/1540-5885.1540304CrossRefGoogle Scholar
Westerski, A., Iglesias, C.A. and Nagle, T. (2011), “The road from community ideas to organisational innovation: a life cycle survey of idea management systems”, International Journal of Web Based Communities, Vol. 7 No. 4, pp. 493–506. https://doi.org/10.1504/IJWBC.2011.042993Google Scholar
Witt, J. (1996), “Grundlagen für die Entwicklung und Vermarktung neuer Produkte. Überblick über den Ablauf des Innovationsprozesses”, In Witt, J. (Ed.), Produktinnovation: Entwicklung und Vermarktung neuer Produkte, Vahlen, München, pp. 1–110.Google Scholar
Yannou, B. (2015), “Supporting need seeker innovation: the Radical Innovation Design methodology”, Proceedings of ICED 2015 / 20th International Conference on Engineering Design, July 27-30, 2015, The Design Society, Milano, Italy, pp. 51–60.Google Scholar
Zimmer, B., Yannou, B. and Stal, J. (2012), “Proposal of a Radical Innovation Project Selection Model based on Proofs of Value, Innovation, and Concept”, Proceedings of the DESIGN Conference / 12th International Design Conference, Dubrovnik, Croatia May 21-24, 2012. The Design Society, pp. 141–150.Google Scholar