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DO ALL CREATIVE STIMULI WORK THE SAME? INSIGHTS FROM A WORKSHOP WITH PROFESSIONALS
Published online by Cambridge University Press: 11 June 2020
Abstract
The paper presents a comparative study that explores the effectiveness of creative stimuli to foster the generation of creative ideas in non-trained professionals during a co-creative design session. Solution-related stimuli (e.g. patents or biological strategies) are confronted with problem-based stimuli (e.g. TRIZ contradictions or Ideal Final Result), which are less studied in the literature. The 40 participants to the experimental activity benefited from both kind of stimuli, but the solution-related ones allowed a more comprehensive exploration of the design space.
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- This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
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- The Author(s), 2020. Published by Cambridge University Press