Hostname: page-component-586b7cd67f-vdxz6 Total loading time: 0 Render date: 2024-11-22T14:14:39.512Z Has data issue: false hasContentIssue false
  • English
  • Français

COMPARING CONSUMERS’ PRODUCT CARE IN ACCESS AND OWNERSHIP MODELS

Part of: Socio-technical Issues in Design

Published online by Cambridge University Press:  11 June 2020

V. S. C. Tunn  and
L. Ackermann
V. S. C. Tunn*
Affiliation:
Delft University of Technology, The Netherlands
L. Ackermann
Affiliation:
Delft University of Technology, The Netherlands Salzburg University of Applied Sciences, Austria
*
*[email protected]

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

Product-service systems are circular business models that can potentially extend product lifetimes and reduce resource consumption. However, consumer product care is crucial in these business models. We explore consumer product care of newly bought, second-hand, and accessed bicycles and washing machines through an online survey (n = 212). Our analysis shows lower consumer product care of accessed products compared to ownership. Three strategies could address this; design for care, design to reduce the need for care, contractual conditions to stimulate care or penalise the lack thereof.

Keywords

business modelscircular economydesign for sustainabilityproduct-service systems (PSS)sustainable consumer behaviour
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 2167 - 2176
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

References

Ackermann, L., Mugge, R. and Schoormans, J.P.L. (2018), “Consumers’ perspective on product care: An exploratory study of motivators, ability factors, and triggers”, Journal of Cleaner Production, No. 183, pp. 380–391. https://doi.org/10.1016/j.jclepro.2018.02.099CrossRefGoogle Scholar
Ackermann, L. et al. (2019), “How to Stimulate People to Take Care of Products? – The Development of a Toolkit for Designers”, Proceedings of the Product Lifetimes And The Environment Conference, Berlin, Germany, September 20-22, 2019, in press.Google Scholar
Ackermann, L., Schoormans, J. and Mugge, R. (submitted), Journal of Environmental Psychology.Google Scholar
Agrawal, V.V. et al. (2012), “Is leasing greener than selling?”, Management Science, Vol. 58 No. 3, pp. 523–533. https://doi.org/10.1287/mnsc.1110.1428CrossRefGoogle Scholar
Ahluwalia, R. and Burnkrant, R.E. (2004), “Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions”, Journal of Consumer Research, No. 31 (June), pp. 26–42. https://doi.org/10.1086/383421CrossRefGoogle Scholar
Bardhi, F. and Eckhardt, G. (2012), “Access-based consumption: The case of car sharing”, Journal of Consumer Research, Vol. 39 No. 4, pp. 881–898. https://doi.org/10.1086/666376CrossRefGoogle Scholar
Baumeister, C. and Wangenheim, F.V. (2014), “Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference”, SSRN, Available at: https://ssrn.com/abstract=2463076Google Scholar
Baxter, W. and Childs, P. (2017), “Designing circular possessions”, In: Chapman, J. (Ed.), Routledge Handbook of Sustainable Product Design, Taylor & Francis, New York, pp. 413–426. https://doi.org/10.4324/9781315693309Google Scholar
Bearden, W.O., Money, R.B. and Nevins, J.L. (2006), “A measure of long-term orientation: Development and validation”, Journal of the Academy of Marketing Science, Vol. 34 No. 3, pp. 456–467. https://doi.org/10.1177/0092070306286706CrossRefGoogle Scholar
Bhamra, T., Lilley, D. and Tang, T. (2011), “Design for sustainable behaviour: Using products to change consumer behaviour”, The Design Journal, Vol. 14 No. 4, pp. 427–445. https://doi.org/10.2752/175630611X13091688930453Google Scholar
Boks, C. and McAloone, T.C. (2009), “Transitions in sustainable product design research”, International Journal of Product Development, Vol. 9 No. 4, pp. 429–449. https://doi.org/10.1504/IJPD.2009.027475CrossRefGoogle Scholar
Catulli, M., Cook, M. and Potter, S. (2017a), “Product service systems users and Harley Davidson riders: The importance of consumer identity in the diffusion of sustainable consumption solutions”, Journal of Industrial Ecology, Vol. 21 No. 5, pp. 1370–1379. https://doi.org/10.1111/jiec.12518CrossRefGoogle Scholar
Catulli, M., Cook, M. and Potter, S. (2017b), “Consuming use orientated product service systems: A consumer culture theory perspective”, Journal of Cleaner Production, No. 141, pp. 1186–1193. https://doi.org/10.1016/j.jclepro.2016.09.187CrossRefGoogle Scholar
Cherry, C. and Pidgeon, N. (2018), “Why Is Ownership an Issue? Exploring Factors That Determine Public Acceptance of Product-Service Systems”, Sustainability, Vol. 10 No. 7, p. 2289. https://doi.org/10.3390/su10072289CrossRefGoogle Scholar
Cook, M. (2004), “Understanding the potential opportunities provided by service-orientated concepts to improve resource productivity”, In: Bhamra, T. and Hon, B. (Eds.), Design and Manufacture for Sustainable Development, Wiley, New York, NY, pp. 123–134.Google Scholar
Cooper, T. (2017), “Which Way to Turn? Product Longevity and Business Dilemmas in the Circular Economy”, In: Chapman, J. (Ed.), Routledge Handbook of Sustainable Product Design, Taylor & Francis, New York, NY, pp. 405–423. https://doi.org/10.4324/9781315693309CrossRefGoogle Scholar
Cox, D. and Cox, A.D. (2002), “Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs”, Journal of the Academy of Marketing Science, Vol. 30 No. 2, pp. 119–130. https://doi.org/10.1177/03079459994371CrossRefGoogle Scholar
Crosby, L.A. and Stephens, N. (1987), “Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry”, Journal of Marketing Research, Vol. 24 No. 4, pp. 404–411. https://doi.org/10.1177/002224378702400408CrossRefGoogle Scholar
Fishman, E. (2016), “Bikeshare: A review of recent literature”, Transport Reviews, Vol. 36 No. 1, pp. 92–113. https://doi.org/10.1080/01441647.2015.1033036CrossRefGoogle Scholar
Girardi, A., Soutar, G.N. and Ward, S. (2005), “The Validation of a Use Innovativeness Scale”, European Journal of Innovation Management, Vol. 8 No. 4, pp. 471–481. https://doi.org/10.1108/14601060510627830CrossRefGoogle Scholar
Grewal, D., Monroe, K.B. and Krishnan, R. (1998), “The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions”, Journal of Marketing, Vol. 62 No. 2, pp. 46–59. https://doi.org/10.1177/002224299806200204Google Scholar
Hertwich, E.G. (2005), “Consumption and the rebound effect: An industrial ecology perspective”, Journal of Industrial Ecology, Vol. 9 No. 1–2, pp. 85–98. https://doi.org/10.1162/1088198054084635CrossRefGoogle Scholar
Homie (2019), Service contract for customers, 2019, see also https://www.homiepayperuse.com.Google Scholar
Iran, S., Geiger, S.M. and Schrader, U. (2019), “Collaborative fashion consumption–A cross- cultural study between Tehran and Berlin”, Journal of Cleaner Production, Vol. 212, pp. 313–323.CrossRefGoogle Scholar
Kilbourne, W. and Pickett, G. (2008), “How Materialism Affects Environmental Beliefs, Concern, and Environmentally Responsible Behavior”, Journal of Business Research, Vol. 61 No. 9, pp. 885–893. https://doi.org/10.1016/j.jbusres.2007.09.016CrossRefGoogle Scholar
Kjaer, L.L. et al. (2019), “Product/Service-Systems for a Circular Economy: The Route to Decoupling Economic Growth from Resource Consumption?”, Journal of Industrial Ecology, Vol. 23 No. 1, pp. 22–35. https://doi.org/10.1111/jiec.12747CrossRefGoogle Scholar
Lastovicka, J.L. et al. (1999), “Lifestyle of the Tight and Frugal: Theory and Measurement”, Journal of Consumer Research, Vol. 26 No. 1, pp. 85–98. https://doi.org/10.1086/209552CrossRefGoogle Scholar
Lofthouse, V. (2006), “Ecodesign tools for designers: defining the requirements”, Journal of Cleaner Production, Vol. 14, No. 15-16, pp.1386–1395. https://doi.org/10.1016/j.jclepro.2005.11.013CrossRefGoogle Scholar
Matschewsky, J. (2019), “Unintended Circularity? Assessing a Product-Service System for its Potential Contribution to a Circular Economy”, Sustainability, Vol. 11 No. 10, p. 2725. https://doi.org/10.3390/su11102725CrossRefGoogle Scholar
Mont, O.K. (2002), “Clarifying the concept of product–service system”, Journal of Cleaner Production, Vol. 10 No. 3, pp. 237–245. https://doi.org/10.1016/S0959-6526(01)00039-7CrossRefGoogle Scholar
Mont, O. (2004), Product-service systems: panacea or myth? [PhD Thesis], IIIEE, Lund University.Google Scholar
Mugge, R. (2007), Product attachment, [PhD Thesis], TU Delft.Google Scholar
Mugge, R., Schoormans, J.P. and Schifferstein, H.N. (2005), “Design strategies to postpone consumers’ product replacement: The value of a strong person-product relationship”, The Design Journal, Vol. 8 No. 2, pp. 38–48. https://doi.org/10.2752/146069205789331637CrossRefGoogle Scholar
Ozanne, L.K. and Ozanne, J.L. (2011), “A child's right to play: The social construction of civic virtues in toy libraries”, Journal of Public Policy & Marketing, Vol. 30 No. 2, pp. 264–278. https://doi.org/10.1509/jppm.30.2.264CrossRefGoogle Scholar
Roy, R. (2000), “Sustainable product-service systems”, Futures, Vol. 32 No. 3-4, pp. 289–299. https://doi.org/10.1016/S0016-3287(99)00098-1CrossRefGoogle Scholar
Schaefers, T. et al. (2016), “Contagious effects of customer misbehavior in access-based services”, Journal of Service Research, Vol. 19 No. 1, pp. 3–21. https://doi.org/10.1177/1094670515595047CrossRefGoogle Scholar
Schifferstein, H.N. and Zwartkruis-Pelgrim, E.P. (2008), “Consumer-product attachment: Measurement and Design Implications”, International Journal of Design, Vol. 2 No. 3, pp. 1–13.Google Scholar
Stahel, W. (2010), The Performance Economy, 2nd ed, Palgrave Macmillan, Basingstoke. https://doi.org/10.1057/9780230274907Google Scholar
Stern, M.J. et al. (2017), “Effective sampling from social media sites and search engines for web surveys: Demographic and data quality differences in surveys of Google and Facebook users”, Social Science Computer Review, Vol. 35 No. 6, pp. 713–732. https://doi.org/10.1177/0894439316683344CrossRefGoogle Scholar
Swapfiets (2019), The General Terms and Conditions: Original & Deluxe 7. [Online] Available at: https://swapfiets.nl/en/terms/ [Accessed: 08/10/2019].Google Scholar
Tukker, A. (2004), “Eight types of product-service system: Eight ways to sustainability? Experiences from SusProNet”, Business Strategy and the Environment, Vol. 13 No. 4, pp. 246–260. https://doi.org/10.1002/bse.414CrossRefGoogle Scholar
Tukker, A. (2015), “Product services for a resource-efficient and circular economy – a review”, Journal of Cleaner Production, Vol. 97, pp. 76–91. https://doi.org/10.1016/j.jclepro.2013.11.049CrossRefGoogle Scholar
Tunn, V.S.C. et al. (2019b), “Making ours mine: Increasing consumer acceptance of access-based PSS through temporary customisation”, Sustainability, Vol. 11 No. 274. https://doi.org/10.3390/su11010274CrossRefGoogle Scholar
Tunn, V.S.C. et al. (submitted), “Consumer adoption of access-based product- service systems: The influence of duration of use and type of product”, Business Strategy and the Environment.Google Scholar
Van Nes, N. and Cramer, J. (2005), “Influencing product lifetime through product design”, Business Strategy and the Environment, No. 14 Vol. 5, pp. 286–299. https://doi.org/10.1002/bse.491CrossRefGoogle Scholar
Wever, R., Van Kuijk, J. and Boks, C. (2008), “User-centred design for sustainable behaviour”, International Journal of Sustainable Engineering, Vol. 1 No. 1, pp. 9–20. https://doi.org/10.1080/19397030802166205CrossRefGoogle Scholar
Zaichkowsky, J.L. (1985), “Measuring the Involvement Construct”, Journal of Consumer Research, Vol. 12 No. 3, pp. 341–352. https://doi.org/10.1086/208520CrossRefGoogle Scholar
Zink, T. and Geyer, R. (2017), “Circular Economy Rebound”, Journal of Industrial Ecology, Vol. 21 No. 3, pp. 593–602. https://doi.org/10.1111/jiec.12545CrossRefGoogle Scholar