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ARE ECO-DESIGN STRATEGIES IMPLEMENTED IN PRODUCTS? A STUDY ON THE AGREEMENT LEVEL OF INDEPENDENT OBSERVERS
Published online by Cambridge University Press: 11 June 2020
Abstract
Eco-Design Strategies lead to both enhanced environmental sustainability and product differentiation, which, however, takes place only if observers recognize and value these advantages. To study this aspect, a sample of 40 product pictures has been administered to 12 subjects with experience in eco-design. They were asked to evaluate whether one or more Eco-Design Strategies (in Vezzoli and Manzini's version) were implemented in each depicted product. The outcome of the evaluation was an overall fair agreement. Useful information for eco-design is inferred from nuances of the results.
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- This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
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- The Author(s), 2020. Published by Cambridge University Press
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