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ANALYSING THE EFFECT OF SELF-EFFICACY AND INFLUENCERS ON DESIGN TEAM PERFORMANCE

Part of: Engineering Design Practice

Published online by Cambridge University Press:  11 June 2020

H. Singh ,
G. Cascini  and
C. McComb
H. Singh*
Affiliation:
Politecnico di Milano, Italy
G. Cascini
Affiliation:
Politecnico di Milano, Italy
C. McComb
Affiliation:
The Pennsylvania State University, United States of America
*
*[email protected]

Abstract

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Social media influencers (SMI) are gaining interest and many are studying their influence on the online audience, little is known about the role played by them in offline teams. One such attempt to study the effect of influencers in co-design team is presented in this paper, where individuals who are confident in their abilities drive the team process. Thus, self-efficacy is considered for determining influencer behaviour. Results expose the relationship between self-efficacy and influencer status on the design process, besides briefly highlighting the effects on above-average teams.

Keywords

co-designdesign teamsinfluencersself-efficacydesign education
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 2571 - 2580
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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