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ADOPTION OF INSECT-EATING THROUGH PACKAGING DESIGN

Part of: Industrial Design

Published online by Cambridge University Press:  11 June 2020

S.-M. Kauppi  and
S. van der Schaar
S.-M. Kauppi*
Affiliation:
Norwegian University of Science and Technology, Norway
S. van der Schaar
Affiliation:
Wageningen University & Research, The Netherlands
*
*[email protected]

Abstract

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Edible insects have been introduced as a novel protein source. Although the rationales for insect-eating highlight the urgency of changing diets into more sustainable solutions, there is still a need for better understanding how packaging design is related to adoption of insects. Much consumer research has been conducted to understand the acceptance of insects, but packaging design connected to practices has been given less focus. This article looks at packaging as a medium for stimulating adoption and links an empirical study on analogies for packaging design to practices of eating insects.

Keywords

communicationsustainabilitypackagingedible insectsconsumer acceptance
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 1617 - 1626
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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