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Factors that influence the dairy cow farmers in Cornwall (U.K) to select a marketing channel

Published online by Cambridge University Press:  20 November 2017

C.A. Tsourgiannis ,
L. Tsourgiannis ,
J. Eddison  and
A. Errington
C.A. Tsourgiannis*
Affiliation:
University of Plymouth, School of Biological Sciences, Newton Abbot TQ12 6NQ, UK
L. Tsourgiannis
Affiliation:
University of Plymouth, School of Geography, Newton Abbot TQ12 6NQ, UK
J. Eddison
Affiliation:
University of Plymouth, School of Biological Sciences, Newton Abbot TQ12 6NQ, UK
A. Errington
Affiliation:
University of Plymouth, School of Geography, Newton Abbot TQ12 6NQ, UK
*
Email:[email protected]
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Extract

Marketing channels used by farmers are of great importance to the prosperity of farming due to the structure of farming, the fact that agricultural products tend to be “undifferentiated” and the remoteness of the agricultural producer from the final consumer (Ritson 1985). Generally, little is known about the strategic management process of farmers and particularly about the factors and the farmers’ characteristics that influence them to choose a particular marketing strategic alternative. This paper aims to examine the factors affecting the choice of marketing channel by dairy cow farmers in the County of Cornwall in UK.

Type
Poster Presentations
Information
Proceedings of the British Society of Animal Science , Volume 2004 , 2004 , pp. 100
Copyright
Copyright © The British Society of Animal Science 2004

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References

Ritson, C. 1985. Agricultural Marketing: the scope of the subject. In: Jollans, J.L. The teaching of agricultural marketing in the UK. Center for Agricultural Strategy, 13–35.Google Scholar
Brymar, A. and Cramer, D. 1997. Quatnitative Data Analysis with SPSS for Windows. A guide for social scientists. Routledge. London, England.Google Scholar