The role of the dairy herd as a provider of beef has proportionately reduced as the dairy animal has become more specialised over the years. High milk production per cow and a decreasing national herd has resulted in a reduction in calves born, and genetic changes have led to dairy bred bull calves being less suited to beef production. This has led to the market for purebred dairy bull calves being severely curtailed and, in some instances, the male purebred calf has had no value. The study develops tools to allow Holstein-Friesian (HF) dairy breeding goals to include muscling and carcass quality to help improve the value of dairy bred bull calves as beef animals.