Despite being very technically efficient the United Kingdom (UK) Pig Industry only supplies around 75% of the pig meat consumed in the UK. Exports are also low, being equivalent to H.5% of UK pig meat consumption. Vertical Integration can be defined as having control of a product through more than one stage of its production cycle. On the same basis Total Integration could be defined as complete control of a production process from the raw material to the product on the shop shelf. Vertical Integration, within the UK pig industry is seen as one way to achieve a marketing edge, especially as European markets open.