The new concern in Britain which links diet to health is likely to have a major impact on the agricultural and food industries. Five years ago consumers were not interested in the health issue but now consumer groups are lobbying for change. Health has become the second most important factor considered by a housewife when shopping for her family, the first being whether the food is appetizing.

Both the DHSS and MAFF have accepted, the 1984 COMA panel's report on diet and cardiovascular disease which sets out a programme of preventive measures with recommendations to the general public, medical practitioners, health educators, food producers, manufacturers, distributors and caterers and to Government. Specific changes in the British diet are advocated for the first time with a suggested reduction in saturated fat intake of 25% and in total fat of 15%.