This article deals with the effect of information and uncertainty on profits in an unobservable single-server queuing system. We consider scenarios in which the service rate, the service quality, or the waiting conditions are random variables that are known to the server but not to the customers. We ask whether the server is motivated to reveal these parameters. We investigate the structure of the profit function and its sensitivity to the variance of the random variable. We consider and compare variations of the model according to whether the server can modify the service price after observing the realization of the random variable.