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The record industry: the growth of a mass medium

Published online by Cambridge University Press:  11 November 2008

Pekka Gronow
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Extract

Common sense tells us that sound recording — that is, records and cassettes - is a mass medium just newspapers, films or television. In industrialised countries, listening to records is just as much part of everyday life as reading the newspaper or listening to the radio. A Swedish survey made in 1976 (Anon. 1979, pp. 85–8) indicates that, on average, Swedish adults spent thirty-five minutes daily reading newspapers, thirty-three minutes listening to records or cassettes and one minute watching films. Watching films on television was not included, but neither was listening to records on the radio.

Type
Part 2. The Contemporary Music Industry: Organisation and Ideology
Information
Popular Music , Volume 3 , January 1983 , pp. 53 - 75
Copyright
Copyright © Cambridge University Press 1983

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