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Radio space and industrial time: music formats, local narratives and technological mediation1

Published online by Cambridge University Press:  11 November 2008

Jody Berland
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Extract

Radio is commonly referred to as a ‘secondary medium’ in the broadcasting industry. The phrase conveys the industry's pragmatic view that no one cares whether you listen to radio so long as you do not turn it off. Since it has been displaced by television, radio is expected to accommodate itself technologically and discursively to every situation. Are you brushing your teeth, turning the corner, buying or selling jeans or entering inventory into the computer? So much the better. Your broadcaster respects the fact that these important activities must come first. Radio is humble and friendly, it follows you everywhere. In any event, television makes more money.

Type
Research Article
Information
Popular Music , Volume 9 , Issue 2 , May 1990 , pp. 179 - 192
Copyright
Copyright © Cambridge University Press 1990

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