Some ten years ago, a group of graduate students in South Korea started reading ‘canons’ of popular music studies, such as those by Simon Frith, Iain Chambers, Keith Negus, Tony Mitchell, and Roy Shuker, among others. No formal discipline, be it music, communication, sociology or economics, embraced the group with open arms. Its members did not even know of the existence of IASPM until a few years later. Being ‘local’ without global connection, at the margins of academia in the periphery of Anglo-American cultural/intellectual centres, was an uneasy position to say the least.