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Country music video

Published online by Cambridge University Press:  11 November 2008

Mark Fenster
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Extract

In order to take advantage of the promotional potential of the music video, the country music industry was forced to adapt a medium with conventions and aesthetic elements established by other musical genres – by pop and rock. And to reach its distinct market country music video also had to incorporate country's own established iconographic elements. This iconography is constructed and understood in two ways: through the traditional concerns of country music lyrics; and through the history of visual media based on and developed around the genre. Country music has, in fact, been associated with the screen since movies could first talk, from Jimmie Rodgers' 1929 movie short The Singing Brakeman through thousands of singing cowboy movies to the national television exposure that culminated in Hee Haw.

Type
Research Article
Information
Popular Music , Volume 7 , Issue 3 , October 1988 , pp. 285 - 302
Copyright
Copyright © Cambridge University Press 1988

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