Using pictures to sell music is hardly a new concept. Examples of pictures being set to pre-recorded music with the aim of producing a piece of audio-visual entertainment can be found as early as the first decade of this century. At the Paris World Fair in 1900, stars of the theatre appeared in short film sketches with synchronised gramophone sound (Olsson 1986). From 1905 through to about 1914 in Sweden, a number of commercially available music recordings were used as the basis of short films which were shown in cinemas with various types of mechanical inventions and much human ingenuity being applied to ensure, though not always achieving, synchronisation. Those portrayed in the films were often actors who mimed the songs (Furhammar 1985, 1988).