Hostname: page-component-586b7cd67f-t7fkt Total loading time: 0 Render date: 2024-11-25T00:18:49.035Z Has data issue: false hasContentIssue false

Targeting [Specific Slices of] Female Voters: A Key Strategy of Democrats and Republicans Alike in 2004 … and Most Assuredly So in 2008

Published online by Cambridge University Press:  21 September 2006

Susan A. MacManus
Affiliation:
University of South Florida

Extract

Words and phrases commonly used to describe the women's vote in 2004 ranged from “much-coveted,” “vital,” “swing,” “heavily sought after,” and “diverse” to “the largest and most pivotal voting group” and “a challenge for each candidate to reach.” Political strategists, analysts, and scholars were cognizant that women had decided every presidential election since 1980.

Type
CRITICAL PERSPECTIVES ON GENDER AND POLITICS
Copyright
© 2006 The Women and Politics Research Section of the American Political Science Association

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Bennett, Lisa. 2004. “Women Voters Maintain Gender Gap in 2004 Elections.” National Organization for Women, November 12. www.now.org/issues/election/elections2004/041112womensvote.html?printable (October 13, 2005).
Democratic Party. 2004. “Victory 2004 Florida Coordinated Campaign.” Florida Victory 2004, September.
Junk, Sarah. 2004. “Bush, Kerry Neglecting Female Vote, Experts Warn.” CNSNews.com, August 25. www.cnsnews.com/ViewPolitics.asp?Page=/Politics/archive/200408/POL20040825a.
Lake Snell Perry & Associates. 2004. “The Gender Gap and Women's Agenda for Moving Forward,” a poll conducted on behalf of Votes for Women 2004, November 9. www.votesforwomen2004.org (October 13, 2005).
MacManus, Susan A. 1996. Young v. Old: Generational Combat in the 21st Century. Boulder, CO: Westview.
MacManus, Susan A. 2006. “Voter Participation and Turnout: It's a New Game.” In Gender and Elections: Shaping the Future of American Politics, ed. Susan J. Carroll and Richard L. Fox. Cambridge: Cambridge University Press, 4373.
Republican Party. 2004. “Victory 2004 72 Hour Plan” (for Florida).
Ritchie, Rob. 2004. “Election 2004 by the Numbers.” CounterPunch, November 4. www.counterpunch.org/ritchie11052004.html.Google Scholar