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Published online by Cambridge University Press: 23 October 2020
Although the united states lost the vietnam war on the battlefield, it won the war on two long-term fronts: economic ideology and cultural memory. A mere eleven years after the fall of Saigon in 1975, the Vietnamese government officially transitioned from a ration economy to a market-socialist one. This perestroika resulted in capitalist development, more akin to what the United States had propagated when it entered the war to prevent the cascading growth of communism throughout Asia. The United States also triumphed in terms of memory, dominating narratives of the war through the global influence of its culture industries.