Published online by Cambridge University Press: 23 October 2020
Celebrity relies on a gaze, a collective or public regard that, in gazing, confers value. Celebrity also demands a face to celebrate—faciality is a sine qua non of “celebrification.” The historian Peter Brown demonstrates in The Cult of the Saints that late antiquity introduced the overriding importance of saints' images, bodies, relics, or tomb sites in a Christian worship that emphasized the mediation of saints between heaven and earth and in place of angels; celebrity had its origins in the woodcut portraits and wayside shrines that proliferated as well as in the professionally wrought iconic images of the saints. Against David Hume's judgment of this phenomenon as “vulgar” and a remnant of pagan folk religion, he argues that the rise of the cult of the saints was as influenced by elites, including Augustine, as by supposedly lesser folk, and that the latter, especially women and the poor, were thus able to participate in a democratizing of culture profoundly indebted to graveside practices that promoted personal relationships, even friendships, with the dead saints and the circulation of their faces in imagery and their body parts as relics (17). Moreover, far from introducing vulgarity into Christian rituals, Brown shows how the cult was imbued with the culture of classical antiquity and with values associated with Athenian democracy and the philosophy of nous, a non-rational intelligence linking us to the divine (48). That we deploy the term celebrity icon for such figures as Oprah or Angelina Jolie only underscores the vestiges of public religious ritual that remain embedded in celebrity practices and the nimbus of the sacred that haloes even seemingly debased celebrity discourses.