On Deaf Ears: The Limits of the Bully Pulpit. By George C. Edwards, III. New Haven: Yale University Press, 2003. 320p. $35.00.

The funeral of Ronald Reagan marked a celebration not only of the president's political accomplishments but also of the idea that the core of presidential leadership is mastery of the bully pulpit. Published shortly after Reagan was laid to rest, Bill Clinton's autobiography also reflects our modern preoccupation with rhetorical leadership. Clinton credits many of his political victories—most notably fending off an impeachment charge—to the power of rhetorical appeals. He also attributes many of his failures to an inability to communicate effectively. George Edwards thinks that Reagan, Clinton, and the conventional wisdom they exemplify are just plain wrong. In a thorough and forcefully articulated study, Edwards argues that public opinion is never altered by presidential speech. Efforts to advance a president's political agenda through rhetorical appeals over the heads of Congress to the people are futile wastes of time and energy.