Amid swirling talk of a “postracial” politics in the wake of Barack Obama's election as the forty-fourth president of the United States, Joseph Lowndes offers a needed reminder of the central role played by race in American political culture. Nowhere is the discourse of race more apparent, according to Lowndes, than in the supposedly “color-blind” politics of modern U.S. conservatism. Using language that fashioned New Deal liberalism as a “racial synecdoche” (p. 158) for all that conservatives reviled in the four decades following World War II, conservative strategists forged a triumphant pro-business Republican platform that could simultaneously claim to be postracial while serving as the key vote getter of closet racists throughout the nation.