Hostname: page-component-586b7cd67f-tf8b9 Total loading time: 0 Render date: 2024-11-25T01:39:22.024Z Has data issue: false hasContentIssue false

Where Will Future Agricultural Marketing Information Come From: New Jersey Peach Market—A Case Study

Published online by Cambridge University Press:  10 May 2017

Daymon W. Thatch
Affiliation:
Department of Agricultural Economics and Marketing. Cook College, New Jersey Agricultural Experiment Station, Rutgers, the State University, New Brunswick, N.J. 08903
Frederick A. Perkins
Affiliation:
Department of Agricultural Economics and Marketing. Cook College, New Jersey Agricultural Experiment Station, Rutgers, the State University, New Brunswick, N.J. 08903
Get access

Abstract

Researchers and decision makers are currently faced with a reduced supply of agricultural marketing information at both federal and state levels. Although a number of on-line computer informational sources are available to help fill this gap, the data are relatively expensive and often not available in the form or detail needed at the farm level. This paper examines expected future sources of agricultural information in the public, private and semi-public/private sectors. A working model of a semi-public/ private informational system is presented. The proposed self-help grower informational model system can be tailored to provide farm level data needed at a reasonable cost.

Type
Research Article
Copyright
Copyright © 1985 Northeastern Agricultural and Resource Economics Association 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Bonnen, James T.The Dilemma of Agricultural Economists: Discussion.” Amer. J. Agr. Econ. 65 (1983):889892.Google Scholar
Daniel, Ray. “The Dilemma of Agricultural Economists: Discussion.” Amer. J. Agr. Econ. 65 (1983):891892.Google Scholar
Gardner, Bruce. “Fact and Fiction in The Public Data Budget Crunch.” Amer. J. Agr. Econ. 65 (1983):882888.Google Scholar
Just, Richard E.The Impact of Less Data on the Agricultural Economy and Society.” Amer. J. Agr. Econ. 65 (1983):872881.Google Scholar
Lash, Tony. “The Potentials for Applying Computer Technology to Marketing.” Proceedings—National Symposium on Electronic Marketing of Agricultural Commodities. Texas A&M University, Dallas, Texas, March 17-18, 1980, pp. 119-125.Google Scholar
Matthias, Ernie H.Future Directions for Electronic Marketing.” Proceedings—Electronic Marketing Conferences. Chicago, Ill. etc., Virginia Tech. University, Blacksburg, VA, Publication 448-003, January 1983, pp. 94-98.Google Scholar
Perkins, Frederick A. et al., “New Jersey Peach Pricing Program,” Report No. 2, Cooperative Extension Service, SR 75, Department of Agricultural Economics & Marketing, Cook College, Rutgers, the State University of New Jersey, New Brunswick, N.J., 08903, January, 1984.Google Scholar
Peters, Thomas J. and Waterman, Robert H. Jr., In Search of Excellence, Warner Books, New York, N.Y., March 1984.Google Scholar
Putzel, Michael. “Agencies to Abolish 1,800 Publications.” Philadelphia Inquirer, Jan. 7, 1984.Google Scholar
Thatch, Daymon W. and Perkins, Frederick A., “New Jersey Peach Pricing Program,” Report No. 3, Department of Agricultural Economics & Marketing, Cook College, Rutgers, The State University of New Jersey, New Brunswick, N.J. 08903, January, 1984.Google Scholar
Ward, Clement E.How Video and Electronic-Assisted Systems Operate.” Proceedings—Electronic Marketing Conference. Chicago, Ill. and Virginia Tech. University, Blacksburg, VA, Publication 448-003, January 1983, pp. 5-12Google Scholar