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Consumer Perceptions and Attitudes towards Bovine Somatotropin

Published online by Cambridge University Press:  10 May 2017

Harry M. Kaiser
Affiliation:
Department of Agricultural Economics, Cornell University
Clifford W. Scherer
Affiliation:
Department of Communication, Cornell University
David M. Barbano
Affiliation:
Department of Food Science, Cornell University
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Extract

This article investigates the possible negative effects of bovine somatotropin (bST) and antibiotic use in cows on fluid-milk consumption in New York State. Based on data from a consumer survey, the potential change in milk consumption due to bST and antibiotic use is estimated. In addition, the current perceptions of consumers about bST and antibiotics are measured, and the significant socioeconomic, demographic, and attitudinal characteristics of consumers that are related to their milk-consumption response to bST are identified.

Type
Articles
Copyright
Copyright © 1992 Northeastern Agricultural and Resource Economics Association 

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Footnotes

The authors wish to thank Blair Smith and an anonymous reviewer for useful comments and suggestions on an earlier version of this paper.

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