Homily for the fifteenth Sunday of the year 1970 (12th July).

Readings: Amos 7, 12-15; Eph. 1, S14; Mark 6, 7-13.

There are many things which one can admire in Jesus, whether one is a Christian or not. But in some things Jesus is rather primitive and does not seem to know what he is doing.

I have no doubt Jesus would be turned down if he were to apply for the job of sales manager. At least, if he dared tell how he is accustomed to ‘sell’ his own message. His method seems entirely wrong.

Of course one can say: ‘Jesus is not selling soap or encyclopaedias; he is bringing a religious message.’ This may well be so, but does that make any difference? A message is a message. There are lots of people who sell religious and political messages. They want to make us their allies and they do it well.

To send one’s disciples away to preach without any material provisions seems rather irresponsible. Jesus’ order not to wear two tunics looks fussy. Much planning is not done, either. You just stay where you are received without even wondering whether there are not more strategic points from which to work. When people refuse to listen to you, you simply leave and do not really try to force on them the idea that they would be much happier if they listened to you.

Sending our preachers in rather poor conditions may be a gimmick, but not planning carefully where you stay and for how long, and refusing to put in too much effort, suggest that Jesus' preaching methods could be improved on. His message may be interesting but he does not know how to sell it.