The book The Red Mirror: Putin’s Leadership and Russia’s Insecure Identity by Gulnaz Sharafutdinova is a valuable contribution to the literature on post-Soviet Russian politics, as well as to identity studies. Scholars of international relations largely succeeded in demonstrating the relevance of national identities for foreign affairs. However, there are not so many works exploring their effects for domestic political regimes. Sharafutdinova explains Putin’s lasting popular support by his contribution to the “sense of national identity and collective purpose that Russian citizens relate and value” (19–20). She relies on the social identity theory that posits a sense of belonging, pride, and self-esteem, provided to individuals by their respective groups, as an important driver of social behavior. According to Sharafutdinova, Putin’s leadership rested upon a crafty exploitation of group emotions associated with “two central pillars of the Soviet collective identity, including a sense of exceptionalism … and a sense of a foreign threat to the state and its people” (18). Such manipulations were facilitated by using the state-controlled media to broadcast the proper messages, on the one hand, and “the contextual variables” that made the Russian population sensitive to them, on the other (35). Among such variables, the author particularly emphasizes “the Russian citizen’s collective experience of the Soviet collapse and the ensuing transition” (35). Of course, this is not the first work exploring the political outcomes of the national identity construction in Russia (e.g., Morozov 2009) or pointing to the contrast between the hardships of the early years of Russia’s