In order to obtain efficient blue, green and red light-emitters as active layers in polymer light-emitting diode (PLEDs), we report herein the design, the synthesis, and the characterization of new polyesters and copolymers derived from fluorene. We will focus on a new approach to obtain a stable, high luminance blue emitter via polyesters derived from fluorene. The versatile synthetic approach allows the easy design of a whole class of new and tunable electroactive and photoactive aromatic polyesters. Poly(1,6-hexane- 9,9′,9′,9′′,9′′-hexahexyl-7,2′;7′,2′′-terfluorene-2,7′′-dicarboxylate) (PTFHHC6) and Poly(1,6-hexane-2,7-Bis(1,1′-biphenylen-4-yl-4′-dicarboxylate)-9,9-dioctylfluorene) (PE-BP-DOF-BP) exhibit strong emission in the blue range, both in solution and in the solid state. Moreover, these polyesters present some advantages over other polyfluorene derivatives. For example, their solid-state fluorescence spectrum does not show the formation of any excimer and does not vary upon thermal treatment. We will also present copolymers derived from fluorene which emit green light and a new approach to obtain red polymer light-emitting-diode will also be shown. Optical properties such as light absorption, light emission and quantum yield of fluorescence in solution as well as electrical properties such as cyclic voltammogram and conductivity in-situ are reported. Finally, some of the polymers presented have been tested in PLEDs devices and the preliminary results seem promising for the development of multicoloured displays made from the same class of polyfluorene derivatives.